PowerOPTIX is a line of flashlights, auto bulbs, and truck lights & lenses found in convenience stores, travel centers, and truck stops across the United States and Canada. The brand is bold and industrial while remaining friendly to appeal to a variety of demographics. The brand aesthetic varies slightly from one product line to the next, but they are united by the brand's core colors. A rainbow gradient element also appears on all materials to convey the full spectrum of light and the full spectrum of lighting offered by the brand.


PowerOPTIX and Ready When You Are are registered trademarks of Lynco Products.